Buy War Bonds When you buy that Extra Bond today think of your boy or your neighbor's boy.

click to enlarge

Booklet for holding War Savings Bond stamps

(courtesy of Jim Dresser)

Liberty Loan pins

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This page from the 1943 Sears & Roebuck Catalog entreats shoppers to buy war bonds every week . . every month.  The ad shows a mom and dad and little sister clustered together reading a letter sent home from the Pacific front.  Last night the Zeros came again.  in a nightmare of bombs and shells that shook the earth ...  I knew you were with me -- pinching and sacrificing and doing without to send us guns and tanks and planes.

SLOGAN WANTED -- There's no hook to this deal.  These words have work to do.  They must get a lot of people to get out and buy.  Buy War Bonds . . . at least an extra hundred bucks' worth . . . right away quick.  Just what kind of slogan would you think up to sell 'em?  Would you tell all those people how much they'll pay off some day?  Maybe say . . . "Today's War Bonds Build Your Tomorrow!"  Tomorrow? Swell!  But let's not forget that every dollar is needed because our men are fighting now.  So how about . . . "Don't Stop Buying . . . They're Still Dying!"

Yet is there a single one of us who has to be reminded?  Too many telegrams informed next-of-kin this morning.  Better try another.  This time, a slogan about finishing the business . . . "Your Bonds Can Decide the Last Battle!"  So they might.  And they can help bring those guys home sooner, too.  but, meanwhile, we won't kid ourselves.  Buying Bonds is no substitute for being there.  That's sure!

In fact, suppose we skip the slogans.  Who needs ours anyway?  They've got one already.  So have you.  We all do.  It's a mighty personal reason . . . and more than any words, it urges you to buy War Bonds.  An extra one, today!