Joe Gerbracht loved movies. He claimed to have seen 95% of the pictures booked at his theaters. He made two or three trips a year to Hollywood where he met and often visited with the great stars and producers. Gary Cooper and Will Rogers were two of his all-time favorites. Rogers paid him to paint ďAMESĒ on the roof of his theater to aid airplane pilots! Success in a business is not luck, Joe maintained, itís deciding what you want to do and staying with it. Itís working hard and itís using your imagination.
These advertisements appeared in the Diamond
of the Ames Daily Tribune on September 26, 1939.
|From the December 19, 1949 issue of the Ames Daily Tribune:|
Joe V. Gerbrach, manager of the Ames Theater company, today announced that all members of the fire and police departments, their wives and children will be guests of the company at a Christmas theater party.
Special passes have been given to Fire Chief Sam Long and Police Chief Orville Erickson for distribution to the members of their departments. The tickets will be good for admission to any of the four Ames theaters, matinee or night Christmas day or Monday.