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New Studebakers
Tribune photo published July 19, 1954

Vernard Whattoff, at right, looks over the new 1954 Studebakers just delivered to Whattoff Motor Company at 118 Hayward Avenue.  The Tribune advertisement below says, Stop in and see Chet, Buzz, Don, Bill or Vern today for a deal you can’t pass up!  The Whattoff Motors Company building is the white structure at left, later used by Bournes Laboratories and today shared by Domino's Pizza and Nite Owl Printing.  The stylish brick building at center was Lindquist Cleaners at 120 Hayward.  Charlie Miller's home at 132 Hayward is visible at the corner of Hayward and Chamberlain.

There's positively no monkey business here.  Transports just delivered two loads of new Studebakers - Coupes, 4 Door Sedans, Station Wagons, Champions, Commanders, Land Cruisers.  Come in!  Take your pick!  They're moving fast, so you'd better hurry.  Whattoff Motor Company - serving Ames' automotive needs for more than a quarter century.  Studebaker and Packard sales and service. Note the two locations that were maintained for a few years, 118 Hayward for car sales, and the West Lincoln Way address for the construction of the trailer toters.  Learn more about Whattoff Motors (pages 3-6 contain information on the toters).
The Whattoff brothers, Donald, Murl, and Vernard
You may remember when the new models were kept under wraps until that special day in October when dealerships would invite everyone into their showrooms to discover the new shapes of the fenders, grill, dash and tailights.
Advertisement from October 11, 1954