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New Goodyear Store Sign
Tribune photo published March 21, 1958
click to enlarge image
New Goodyear Store Sign
Tribune photo published March 21, 1958
UP IT GOES - One of the largest signs yet to be erected on Lincoln Way in Ames is shown here as it was hoisted into position yesterday. The 16-foot wide sign signals completion of construction on the Goodyear building, underway since last August. The sign, which cost $4,000, has a border of 130 flashing bulbs.
The truck doors read, Iowa Neon Light Co. Two houses (402 and 408 Lincoln Way) and a neighborhood grocery store (404 Lincoln Way) were removed in 1957 to provide the site for the new Goodyear Service Store (402 Lincoln Way). View photos of the moving of the house. Learn more about Van's Grocery. Visible at right in the above image is the house at 416 Lincoln Way. Before the move, the Goodyear Store was located at 219 Main Street.
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| Ames Daily
Tribune, August 8, 1957
J.P. Lawlor, Ames mayor, is shown breaking ground for the new Goodyear Service Store in the 400 block on Lincoln Way. Looking on are, from left, Frank O'Brien, store manager; Eddie Wixon, secretary of the Ames Chamber of Commerce, and John Carpenter, city manager. When completed, the building will be 135 by 50 feet, with a 140 by 80-foot parking lot adjoining. The building will include a retread plant. Mayor Lawlor is breaking ground at the old address of 408 Lincoln Way. The house pictured at right has the address of 414 Lincoln Way. It would later be removed to provide room for Lincoln Way development. |
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| Pearle DeHeart had been elected the new mayor of Ames by the time the Goodyear Service Store opened in January of 1958. He is pictured above holding the scissors for the ribbon cutting photo. |
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| Ames Daily
Tribune, January 7, 1958
STORE NOW OPEN - The [Goodyear] Service station at 402 Lincoln Way is now open for business. Although not all decorations to the building have been finished, a complete line of merchandise has been installed in the new store. An announcement of the opening is carried on another page in The Tribune today. Besides tires, the Goodyear Service Store offered large and small appliances, lawn mowers, outboard motors, dishes and televisions. View the Grand Opening advertisement supplement, which includes an Amazing Jet Brush Electric Dishwasher for only 99 cents! Press the button and jet action gives you instant suds! |
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| GRAND OPENING - The new
Goodyear Service Store, Lincoln Way at Washington, is having a Grand Opening
Thursday, Friday and Saturday, March 27, 28, and 29. Plenty of free
parking!
FREE GIFTS - Orchids for the ladies (500 each day). Balloons for the Kiddies! Notebooks for the Men! Various Other Gifts! $1,000 IN DOOR PRIZES - Register for: 1. Set of 4 Goodyear Captive-Air Safety Tires (your size). 2. G.E. Automatic Clothes Dryer. 3. G.E. Portable Radio. 4. Deluxe Barbeque Grill. 5. Chaise Lounge. |
| Ames Daily
Tribune, February 22, 1958
TELEVISION WINNER - The winner of a television set and the first loser are pictured this morning outside the Goodyear Service Store, Lincoln Way at Washington Avenue. Otis Jarrett, 117 20th St., left, won the set. John Lawson, 518 20th St., went away empty handed after sleeping outside the front door all night to be the first inside this morning. |
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| Ames Daily
Tribune, January 7, 1958
OPEN FOR BUSINESS AT OUR NEW LOCATION - 402 LINCOLN WAY - We invite you to visit our ultra-modern retread plant. Repairing all size tires of passenger and truck tires. 24 hour service guaranteed. |
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| Our modern service department is completely equipped to handle all sizes and types of tires. Guaranteed work performed. Mr. Farmer, our complete on-the-farm service is tailored to your needs. No longer do you have to wait needlessly on repair work. Just call CEdar 2-6351 for the fastest possible service. |
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| This photo shows the Goodyear Service Store after both sides of the sign were mounted. At right is the house located at 414 Lincoln Way. At left, the Erickson Station and Lincoln School on South Kellogg can be seen. |
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| Our modern fleet service
truck - fully equipped to handle any type of service call. Mr. Farmer...
Our complete on-the-farm service is tailored to your needs. No longer
do you have to wait needlessly on repair work. Just call CEdar 2-6351
for the fastest possible service.
This photo faces northeast towards the intersection of Lincoln Way and Washington. Visible on the north side of Lincoln way are Harris TV and Appliance (left) and Dependable Motors (right). |
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| Meet Harold Bell, Service Manager. Harold has 10 years expertise to give you the finest, fastest service. |